I am going to explain to you what this is about. This is about 100.000 ill people meeting inBarcelona and talking about their disease: The invention that has changed totally our lives in the last twenty years: Cell Phones! They talk about businesses, innovation, how to improve it, different challenges, the vision of the future, blah blah blah.
You know, I won a ticket on a Twitter contest so I went there. After three or four hours there, I was really bored about all that stuff: Lots of people, serious people, lights, collars and ties, about 70% of men, meeting rooms.
OMG! What was this? I decided to take captions of people interacting with their cell phones. I strongly recommend this exercise for anyone: Just sit down on the tube or wherever and look at people whith their phones. I could even be as near as one meter and they didn´t say anything. Such is the power of this little gadget, you get absorbed.
In the end, I discovered 4YFN, another congress but for start-ups, I really liked that one, hope those people don´t grow up to be as Mobile Web Congress attendants…